Every four years, millions of football enthusiasts from around the world converge in the host country to witness one of the greatest sporting events in the planet – the FIFA World Cup. In this post, we talk about how refrigerated vehicles and mobile cold rooms helped the FIFA World Cup 2018.
This year’s World Cup was hosted by Russia. After the month-long football event with more than 30 teams battling it out for supremacy, France emerged victorious. Even after the event was over, the world is still abuzz. There’s France’s memorable win, Croatia’s veritable fighting spirit, the making of the youngest players, and the controversial launch of the video assistant referee system.
Russia’s World Cup Preparations
Russia was the host country for the 21st FIFA World Cup. This was the first time that the event was held in Eastern Europe, and Russia was meticulous in its preparations. With an estimated budget of $14 billion, it is considered the most expensive World Cup to date. Preparations started from the time when host country was awarded.
Snapshot: Food and Beverage Logistics at the FIFA World Cup 2018
Russia welcomed investors and coordinated with suppliers to cater to over one million tourists who came to watch the games in various stadiums across the country. The demand for accommodation, food, beverages, and souvenirs exponentially grew.
As more hotels and bars opened, the demand for food and beverages rose with additional foreign suppliers coming in to reinforce the locals’ current supply. Russia temporarily lifted its visa requirements, and more manpower and equipment ensured that supply was met with the influx of tourists.
To ensure that shelf life and quality of food and beverages was preserved, refrigerated vans and mobile cold rooms played an integral part. Plans to include national food and beverages into the local menu were made possible with the help of refrigerated logistics services.
While the country has shelled out billions of dollars for the World Cup’s success, its economy also positively benefited from the event. Locals were significantly affected by the addition of extra jobs, more business opportunities, and even improved sports infrastructures. It is expected that tourist influx will continue long after the event, providing a steady flow of tourism income for the locals.
Although Australia has withdrawn its bid to host the upcoming 22nd World Cup, the next host should take pointers from Russia and past hosts as regard to preparations for a successful gathering of the best football teams and the most enthusiastic football crowd!